Offerings and Capabilities
Brand & Commercial Strategy

Our Brand & Commercial Strategy  (B&CS) team helps our clients plan for the most critical events facing their organizations, especially product launches and global changes to commercial operations, and we partner with them through to successful implementation.  Our market-based colleagues across 100 countries, therapy and commercial expertise, and rich data enable us to help clients take advantage of more precise and actionable recommendations leveraging insights from over 5,000 launches and 250 years of collective pharma reorganization experience. Our performance management offerings eliminate blind spots and give our clients 20/20 vision for steering their portfolios and organizations towards success.
Beyond event-driven support, we can help clients better manage and inform business strategies through our performance management offerings.  We are able to give clients the ability to truly see what is happening to their portfolios and use that vision to drive better results.


Meet Our Leadership

Jatinder Bagga,
Vice President, Brand & Commercial Strategy and Regional Leader, Europe



Dr Simone Seiter,
Vice President, Brand & Commercial Strategy