Pharma Commercial Services
Facing a new reality of lower growth, pharmaceutical companies are seeking innovative ways to drive more effective, efficient and responsive commercial operations.
That means focusing more resources on critical commercial decisions and less on gathering, integrating and analyzing data. And it means finding the right partners to help optimize business processes — from data integration and master data management to custom reporting and dashboard generation.
We help pharmaceutical commercial and IT leaders successfully transform their commercial models through distinctive analytic, advisory and implementation services. Our pharmaceutical commercial services draw on our uniquely deep understanding of pharmaceutical commercial analytics and processes, and knowledge of IMS and other leading data sources to help you improve decision-making, lower operating costs and reduce risks.
IMS focuses on the functions and applications most critical to your commercial success:
- Sales Effectiveness
- Marketing Effectiveness
- Managed Markets Services
- Analytics and Reporting
- Information Management
Through our flexible engagement model, you can assign to us a single task or an entire business process based on their evolving needs. Learn more about our Business Process Outsourcing capabilities.
Why IMS
- Deep-rooted pharma commercial expertise
- Unparalleled knowledge of IMS and other leading data sources
- Global scale, covering every major market
- World-class quality assurance processes
- More than 3,000 services specialists worldwide
- Best-of-breed partners, including Oracle, IBM and Netezza
Success Story
Overcoming SPP Data Integration Challenges
How IMS partnered with a client to integrate third-party data and deliver critical specialty channel insights.
Expert Interview
The Benefits of Commercial Analytics for Pharma: A Q&A with IMS's Peter Harbin
Pete Harbin discusses how pharmaceutical manufacturers can benefit from commercial analytics in this spotlight feature article.
Featured Offerings
Analyst Report
Aberdeen Group: The Changing Face of Business Intelligence
This research brief investigates the performance improvements associated with embedding business intelligence in enterprise applications.
Quality Commitment
