Defining the Global Market
At IMS, we match our capabilities with great teams that create value for customers – managing, integrating and analyzing healthcare information in every part of the world.
It starts with technical depth. With thousands of talented professionals that include statisticians, economists, healthcare analysts and IT experts — and a commitment to continued investment and innovation — IMS is the gold standard of market measurement.
Engineering breakthrough solutions
Our innovation is focused on helping customers understand and respond in real time to today’s healthcare dynamics. IMS typically launches more than 50 information products annually to strengthen and illuminate decision making. And we are out in front with distinct analytics and applications that leverage thousands of proprietary IMS methodologies worldwide — extracting value from massive volumes of data. Our knowledge and assets help customers navigate complex distribution channels, measure multiple indications for specialty medicines, or understand the highly fragmented marketplace of China.
Unlocking advanced market measures
We apply sophisticated predictive modeling and forecasting techniques to billions of healthcare records. At the same time, we classify and code more than 1.3 million products into universal service categories, by therapeutic and dosage formulation. In short, IMS defines the market. One of the ways we bring that understanding to clients is through IMS MIDAS, the world’s largest pharmaceutical information resource. MIDAS is continuously updated to reflect the new innovations and market measures that are transforming healthcare — with new analytics added on a regular basis.
Our industry and technical leadership is supported by a dedicated Innovation team that enables us to spread new methods and ideas across geographies.
Globally recognized standards and proprietary tools make us the go-to source for consistent information across organizations and industries. Every day, healthcare stakeholders rely on IMS innovation to evaluate and measure the impact of key brands, make meaningful productivity gains, and advance healthcare.
Our Healthcare Measurement solutions - Indispensable patient, prescriber and payer insights, and market-defining methodologies.