EXPERT PERSPECTIVES

A New Foundation for Designing Winning Brand Strategies – The Patient Journey Re-envisioned
The years immediately preceding a pharmaceutical product launch are arguably one of the riskiest periods in business and “getting it right” has never been more essential. IMS experts discuss the importance of the patient journey – a powerful framework for understanding the market and patient experience – in driving brand growth.

Learn More

LATEST THINKING

Achieving Launch Excellence in Oncology: Four key drivers marketers need to consider for oncology launch planning.

Balancing Act – Aligning Competing Strategies: How to harmonize efforts across new commercial model and launch excellence initiatives.

IMS Asia-Pacific Insight: The heated price-volume debate mounts in Asia.

Career

Supercharge your career in life sciences consulting.

Learn More

Our insights are your competitive advantage.

IMS Consulting Group is the world’s leading, specialized advisor on critical business issues in life sciences.

With a global presence and local expertise across five continents, we know the pulse of the market – anticipating change, understanding its impact and resolving the challenges it brings. From pricing and market access and marketing issues to product, portfolio and geographic investment decisions – our life sciences consulting teams offer insights that drive results. All backed by the strongest evidence and analytics.